For a fashion house, being the creater and seller of an 'it' bag is a dream come true. In 2004, Chloe shot to stardom thanks to the Paddingtons (and the cool girly designs of Phoebe Philo of course). Even people who don't know much about fashion suddenly learnt about the brand Chloe. This year, Fendi went from an old, not-so-popular brand to an attention-grabbing brand, (although admittedly, the clothes of Fendi are still not all that great.)
Anyways, here are some of the B Fendi bags seen in the Fendi SS06 catwalk:
White leather B Fendi bag with floral beading.
White leather B Fendi bag
Straw B Fendi bag with embroidery and green python trim
Snakeskin B Fendi bag
Obviously, just because 'rumour has it', it doesn't mean the B Fendi bag will be the next 'it' bag. Some fashion media such as magazines and websites may say so, but ultimately and most unfortunately, the fate of the next 'it' bag will depend on what the celebs feel like toting around next.