We started blogging back in 2004, when we began college. We wanted a simple girly website where we can share our thoughts on fashion with other fashion lovers. We finally settled on blogspot, because we were both technically challenged and it was easy. It was really exciting at first. We religiously stalked our blog and our heart would skip a beat whenever we get a comment. It gave us a warm and fuzzy feeling each time.
We just graduated last summer and since then, we’ve been struggling to carry our blog into the ‘real world’ with us. When you’re a student, you’re surrounded by inspirations and you have all the time in the world to take it in and read up on the latest styles and celebrity trends. In the real world, you get so caught up with life that you barely have time to stop and admire your surroundings and be inspired and excited by it. Now don’t get us wrong, we still love to drool over gorgeous dresses and new bags and debate over the merits of the latest trends- just not as often anymore. Blogging started to become a chore instead of something we loved doing. That was when we knew that it was time to move on, even though it took us a few months of thinking and debating with ourselves and each other to realize it, and another few months overcoming self denial to act on it. It’s not easy to give up something we’ve been doing for the last four years, knowing that once we stop, there is no going back.
A little over 4 years ago, we had no idea what blogs were, and we certainly didn’t know fashion blogs will become such a big phenomenon. We didn’t really know where we were heading when we started I am Fashion, but it became something we loved. We considered taking I am Fashion further, developing it into something bigger as so many other fashion blogs have done. But alas, as hard as we racked our brains, we couldn’t come up with a vision of where it can go. And so, we've decided that it was time to make a graceful exit and let I am Fashion go.
We’d like to thank all the readers who have stuck with us throughout the last four years. It was your comments, emails and continued presence that have kept us going for so long. We’d also like to thank our guest blogger E, who has helped us immensely in the last few months through this difficult transition period. It’s been an unexpectedly rewarding experience, which will always have a special place in our hearts.
Find us at our NEW BLOGs:
BG’s new personal blog, where she will continue to explore fashion, with a sprinkle of finance, travel, dining and other random musings on life.
HG’s new fashion blog, where she will blog about fashion, beauty and all girly things. And yes, she will continue to self-debate endlessly on whether to buy something as affordable as a pair of Zara shoes, or something as wallet-breaking as a Balenciaga bag.
BG and HG