OK, I know this post comes very late since this ad campaign is for Chanel's Pre-Fall collection -the images have already been out since last December and have been published in June 2008's magazines, (which we know means that they've out for years in fashion years,) but I just noticed the campaign seriously when I was in a Chanel boutique last week and saw the campaign booklet lying around. I saw the costume jewelry and I flipped through the booklet and fell in love with the campaign. It's been a long time since I've been able to honestly say I love an ad campaign but this one is absolutely stunning.
First off, I admit I simply do not know how to appreciate Amy Winehouse's music and I dislike her beehive hairstyle even more. You know how a few designers have been using that beehive hairstyle on their runway shows? Well I hated most of them. But the way the Amy Winehouse inspiration has been used in this campaign has totally changed that messy look into something very elegant and sophisticated. Coco Rocha manages to pull off an elegant, young, sophisticated girly look with a hint of dark edginess. Just look at the images above!
Usually I hate it when the models are randomly holding many bags or wearing way too many accessories in ad images, but this campaign pulls it off seamlessly. It's got a perfect balance of being gorgeously artistic and being commercial. I mean, after looking at it, I don't only think it's seriously captivating, I also really want a bunch of those accessories! This is definitely one of my favourite Karl Lagerfeld-photographed campaign!
I LOVE all the golden silver accessories -like this feather hair accessory and huge neckalce -it's so glamorous in an uncomplicated way.
Bravo to Coco and Karl for pulling off this ad perfectly!
Image Credit: http://www.chanel.com/